When Disney premiered Mulan on Disney+ on September 4th, many believed the $30 premium fee would be problematic for subscribers. Though the movie faced challenges due to the COVID-19 pandemic and halfhearted word-of-mouth buzz, experts estimated that about a third of Disney+ subscribers watched the film on its opening weekend. Disney+ hasn’t released the numbers to confirm Mulan sales, but they are taking the next step to expanding its viewership. On October 6, Disney will release Mulan to third-party video […]

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