TIMEKEEPING – 1984 – EPCOT Gets a New World Showcase Pavilion and Magic Kingdom Gets Duck Parade

15-1984

To be blunt, 1984 did not start as a good year for Walt Disney Productions. Attendance at EPCOT Center was lagging, and had cost more than double initial estimates. The newly formed Disney Channel was at about half of its estimated subscribers. The studio turned out stale films, the majority of which were failures. Management’s mantra of “what would Walt do?” had backfired. The fixation on what Walt had done in the 1960’s was not leading to success in the 1980’s. […]

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