Bob Chapek Avoids “Annual Pass” Term for New Disneyland “Frequent Visitor Program”, Aims at Shareholder Return Over Guest Value

In today’s quarterly earning call, Bob Chapek answered a question about the new Disneyland “Membership” programs that will replace annual passes, which were discontinued and cancelled earlier this year. In answering the question, Chapek avoided using the annual pass term for the replacement program, referring to it as a “park loyalty and affinity program” and “frequent visitor program”. Chapek also stated that the per guest spending across the Disneyland Resort Annual Passholders was inconsistent, and the new program aimed to […]

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