We’ve had some exciting Disney news for ya today!
Cinderella Castle
For one, Bob Chapek spoke about the future of The Walt Disney Company at the J.P. Morgan Global Technology, Media, and Communications Conference. As park capacity increases and health and safety measures shift, the company’s continuing to look ahead. And today, Chapek took a look at how certain shifts in “guest experience” may stick around.
Although features like virtual queues and Mobile Order were a thing before the parks shut down last year, we saw them become a much bigger part of the experience upon reopening. Mobile Order is used almost exclusively at Quick Service locations now, and virtual queues have expanded from Galaxy’s Edge to Gideon’s Bakehouse in Disney Springs and Indiana Jones Adventure on the west coast.
Gideon’s Bakehouse Virtual Queue
And according to Chapek, these features just may be here to stay. He stated that they are “likely to impact their [Disney’s] prospects going into the future,” which is kinda vague but could mean we’ll see virtual queues, Mobile Order, contactless hotel check-in, and more in the long-term.
PizzeRizzo Mobile Order Sign
Chapek explained that virtual queues, specifically, are a “guest experience lever” that can help with long lines for attractions with higher demand. Just today, Disney California Adventure announced that a virtual queue system would be in place for WEB SLINGERS: A Spider-Man Adventure. This further expansion of the feature could be indication that it’s not going away anytime soon.
Avengers Campus Concept Art ©Disney
The three features Chapek mentioned in particular were virtual queues, Mobile Order, and contactless hotel check-in. We’ll be sure to keep a close eye on things and keep ya posted if we learn anything else about their future. Stay tuned to DFB!
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The post Disney CEO Comments on Virtual Queues, Mobile Order, and More first appeared on the disney food blog.