The Hello Kitty theming of the Hello Kitty store at Universal Studios Florida is being dismantled, with plans to remove Hello Kitty from the location entirely.

We noticed construction inside the store during our recent Halloween Horror Nights visit.

Crew members were working quickly to knock out sections of the themed walls.

This was previously a large Hello Kitty-shaped cutout that guests could walk through.

The cutout was completely destroyed.

Crew members were cleaning up the wall to create a basic square archway.

We could see construction through this window, too, past the rainbow archway.

The cutout had pink wall around it on one side and a blue sky wall around it on the other side.

By the end of the night, the exposed steel of the wall had been covered up.

The reconstructed sections of the wall were just white when we left.

Below, you can see part of the cutout arch with the pink wall around it.

And here is a better view from the other side, with the blue sky wall around it:

As we’ve noted recently, the Hello Kitty store has progressively had less Hello Kitty merchandise and more generic/retro Universal merch.

“Back to the Future,” “Jaws,” and “E.T.” merch is mixed in with Universal-themed Hello Kitty plush.

There is still plenty of actual Hello Kitty merchandise inside.

And there’s still a lot of Hello Kitty theming, including the rainbow arch, patterned walls, and giant Hello Kitty figures in the windows.

According to Team Members, no more Hello Kitty product has been ordered, and the store will transition over the course of the next two months.

Check out our full tour of the Hello Kitty store from summer 2020:

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