Disneyland Paris has reported a strong 2022 fiscal year after severe financial struggles throughout a global pandemic that dramatically impacted businesses and lives across the entire world.
Opened in 1992 as Euro Disney, this sprawling resort property was blessed with incredible detail and high budgets for almost every element of construction to ensure qualitative perfection; however, it has also been routinely cursed with economic turmoil. To this day, the accomplishment of turning a profit is still somewhat of a rare and impressive occurrence — though the situation has vastly improved over the years.
After a decade low of $968 million in 2021, revenue has ballooned to an all-time record high of $2.6 billion over the course of a single year, with a $51 million operating profit. These figures come from a recent feature on the resort’s success and earnings reports penned by Forbes.
Part of this major turnaround is attributable to general tourism recovery in Europe as the global pandemic gradually transitions from crisis to memory; however, the Avengers Campus opening at Walt Disney Studios Park certainly helped as well. This momentous event premiered the second park available to guests at Disneyland Paris, and opened for the first time on July 22, 2022.
While the grand opening of Avengers Campus is only the first phase of expansion, its popularity has driven attendance to new heights. Spider-Man W.E.B. Adventure and Avengers Assemble: Flight Force are the two marquee attractions, along with a variety of merchandise, entertainment, and dining experiences available.
Disneyland Paris also features a night-time drone light show, something that hasn’t been experienced at a Disney location since the drone lights holiday feature at Disney Springs in 2016.
As part of a long-term plan to boost the resort’s revenue in 2018, Disney CEO Robert A. Iger and French President Emmanuel Macron met at the official Parisian Presidential residence — the Palais de’Élysée — where Iger announced a staggering multi-billion, multi-year expansion of the resort, almost entirely emphasizing the Studios park.
The plan tentatively teased three new areas based on “Frozen,” “Star Wars,” and “The Avengers,” to be opened in phases. While the “Star Wars”: Galaxy’s Edge land has likely been cancelled, speculation of a potential “Avatar” land now stands in its place. The “Frozen” area is currently well into its construction.
The Walt Disney Company CEO Bob Iger and Disney Parks, Experiences and Products Chairman Josh D’Amaro recently visited Disneyland Paris on the 21st anniversary of Walt Disney Studios Park to take a look at construction progress.
Disneyland Paris’ Attention to Detail
The Parisian Disneyland Park in Marne-la-Vallée is well-known for its incredibly immersive, expansive, and walkable landscapes. Attractions such as Alice’s Curious Labyrinth, and superb versions of classics such as Big Thunder Mountain built under the leadership of Imagineer Tony Baxter are well-loved by guests.
These details are part of what has helped Disneyland Paris grow in tourism popularity and revenue.
Disneyland Paris has journeyed a long way to reach this point. Between 1992 and 1995, permanent closures were being seriously considered. The introduction of Space Mountain: De la terre à la Lune generated enough interest and excitement to revive interest and save the park.
At the end of 1995, with the help of this new ride, the resort recorded its first ever yearly profit.
Disneyland Paris is reported to be the single most-visited tourist destination on the continent of Europe, as well as one of the most important facets of France’s tourism sector. If this year’s success is part of an upward trend, it certainly bodes well for the future.
Take a look at some of our other Disneyland Paris coverage below:
- Nearly All Nooses Removed from Phantom Manor at Disneyland Paris
- Bob Iger and Josh D’Amaro Set to Visit Disneyland Paris for Anniversary of Walt Disney Studios, Proposed New Theme Park Land Implications
- Disneyland Paris Version of ‘Pandora – The World of Avatar’ Land Seems Likely Given Disneyland Announcement
What is your favorite attraction at Disneyland Paris? Let us know in the comments!
For the latest Disney Parks news and info, follow WDW News Today on Twitter, Facebook, and Instagram.
The post Disneyland Paris Makes Post-COVID Comeback with Record Annual Revenue and Modest Profit appeared first on WDW News Today.