Amblin Entertainment — the Steven Spielberg-founded production company under partial NBCUniversal ownership — recently filed an application to trademark the “Jurassic World Explorers” brand.
New Jurassic World Content Potentially Coming Soon
This application was filed on March 28, and according to the United States Patent and Trademark Office, it has been accepted but not yet assigned to an examiner. The summary describes its purpose:
JURASSIC WORLD EXPLORERS
trademark registration is intended to cover the categories of entertainment services in the nature of film, television series, short form entertainment content, videos and podcasts in the field of news, sports, comedy, drama, music and variety content; entertainment services in the nature of the production and distribution of film, television series, short form entertainment content, videos, podcasts and games featuring news, entertainment, sports, comedy, drama, music and variety content; providing a website, images and non-downloadable videos in the field of news, sports and entertainment via the internet, mobile and wireless networks; providing interactive online computer games; amusement park attraction and theme park services; live stage performances, namely, presentation of live show performances; providing waterpark services; providing recreational areas for entertainment and amusement, namely, interactive play areas; providing events, contests, displays and exhibits in the field of news, sports and entertainment; providing on-demand and rental of film, television series, short form entertainment content, videos, podcasts and games in the fields of news, sports, comedy, drama, music and variety content; online non-downloadable electronic publications, namely, text and graphic works featuring news, sports and entertainment.
The filing for this trademark suggests some sort of media project, potentially a series for younger audiences, may begin production bearing that name. This isn’t a guarantee of anything, though, with no official announcements and a trademark itself having multiple uses. It’s simply an assurance for Amblin that they’ve secured the rights to any “Jurassic World Explorers” venture, should they desire it. Use in theme parks and on social media are equal possibilities.
Until this development, the only notable time “Jurassic World Explorers” appeared was on branding for a Fisher-Price range of toys geared toward exceptionally young children.
Adding a trademark certainly means the brand will have more usage and visibility very soon, at the very least.
Amblin’s Legacy
Amblin is renowned for several high-profile cinema projects over the decades, including “E.T. The Extra-Terrestrial,” “Back to the Future,” “Jurassic Park,” “Jurassic World,” “Men in Black,” “War of the Worlds,” “Saving Private Ryan,” “Twister,” and “Ready Player One,” among others.
Considering every “Jurassic World” film topped a billion dollars — including last year’s “Dominion” in spite of some lackluster critical and audience reception — it’s safe to assume Amblin and Universal are interested in new stories and merchandise opportunities for the franchise.
What are your thoughts on the prospect of a “Jurassic World” series for children? Would you like to see this franchise continue in other pursuits, too? Let us know in the comments.
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