CEO Bob Iger Announces Disney Will Work with Apple on NEW Project

Lately, Disney has been wowing us with some futuristic developments.

©Disney

We’ve seen a GIANT Hulk meeting guests in Disney parks, talked to a real-life Tinkerbell in a tiny lantern, and have even seen a life-like robotic rabbit rollerblading on stage at SXSW. But soon, a new product will allow Disney fans to bring some of that futuristic magic into their own homes.

That’s right, Disney and Apple are partnering to create interactive experiences with a new mixed-reality headset. According to CNN, the Apple Vision Pro will blend virtual reality and augmented reality (“a technology that allows users to overlay virtual images on live video of the real world”). The news was shared during a keynote presentation at Apple’s WWDC, a technology conference held every year.

©Apple | Bob Iger speaking during Apple WWDC 23 keynote event

With this new device, the user will be “able to see apps directly projected in front of them. The interface is designed to look ‘truly present’ in your room, responding to light and casting shadows to help users understand scale and distance.” The headset is even programmed to respond to hand and eye movement, so it can feel as though “your mind is guiding the experience.”

©Apple

So, how is Disney participating in this rollout? Well, Apple shared that they are working to develop Disney, National Geographic, Marvel, and ESPN experiences for the headset. From day one of its release, Disney+ will be available with the device, according to Iger. The Apple Hub shared on Twitter some teaser images of what we can expect with Disney+ when it comes out.

Scott Gusin has also shared a teaser video on Twitter — and we can’t wait to hear more about this new device!

Apple will sell this new product for $3,499, and it is set to release sometime early next year. We’ll keep an eye out for any more updates, so stay tuned to DFB for more!

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Will you be splurging on this new headset when it comes out? Let us know in the comments below!

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