The “Who Framed Roger Rabbit” billboard that overlooks Disney’s Hollywood Studios is now available as a limited edition jumbo pin exclusively to D23 Gold Members. It honors 35 years of the classic film.

D23-Exclusive ‘Who Framed Roger Rabbit’ 35th Anniversary Jumbo Pin – $25.99

The pin has a red background and silver border with “Maroon Studios” in big yellow letters across the top. Baby Herman, Roger Rabbit, and Jessica Rabbit are pictured with their names.

The pin has a limited edition size of 1,000. It comes on a commemorative backing card featuring an image of Toontown. The back of the pin has a D23 stamp. The pin is about 1 3/4″ tall and 4 1/2″ wide, while the card is 4″ x 5″.

To purchase, log in to shopDisney with your Disney account linked to your D23 Gold Membership.

The real-life billboard is atop a building near Echo Lake, across from Hollywood & Vine, which has its own Roger Rabbit Easter egg — his silhouette in a window.

‘Who Framed Roger Rabbit’

“Who Framed Roger Rabbit” is a 1988 film fusing animation with live-action actors and sets. Set in an alternate 1940s Hollywood in which cartoon characters and humans both exist, a private investigator must help Roger Rabbit prove himself innocent after being framed for a murder, while uncovering the sinister intentions of Judge Doom and his cartoon-melting Dip concoction.

A collaboration between Disney’s Touchstone banner and Steven Spielberg’s Amblin Entertainment, the Robert Zemeckis film was a massive critical and commercial success, reviving interest in animated cinema at a time in which the medium was fading in popularity and quality. It also marked the first and only time Mickey Mouse of Disney and Bugs Bunny of Warner Bros. appeared on-screen together.

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