Disney and Pixar have received some fairly hard-hitting criticism recently, with many fans questioning the direction that their entertainment offerings are taking. However, the most recent figures show that the June-released feature film, Elemental, might be breaking the mold. Though the movie didn’t see the highest of profits on opening weekend like some of the blockbusters released around the same time, that doesn’t seem to be holding back the end result. The Walt Disney Company yesterday reported that the movie proved the old adage, ‘slow and steady wins the race,’ as the latest Pixar title crossed the $400 million mark last week.
Read more from WTC below:
When Pixar’s Elemental debuted in June it was more spark than fire.
The animated film—which is set in a world of elements and is centered around the love story of the fiery Ember and the wishy-washy Wade—made roughly $30 million at the domestic box office for its opening weekend. However, it didn’t attract the usual masses for a film from Pixar, a studio known for its litany of blockbuster hits.
But Elemental didn’t evaporate at the box office. Audiences kept showing up.
The film directed by Peter Sohn crossed the $400 million mark at the global box office last week. Of that total, it’s made $148 million domestically. That’s about five times its domestic opening weekend haul, which is a rare accomplishment in a theatrical world that sees most moviegoers buy a ticket the opening weekend.
In fact, it’s so rare that no Pixar movie has had a multiple that high since the one that started it all: 1995’s Toy Story.
Have you seen Disney Pixar’s Elemental yet? If so, let me know what you thought of it in the comments below. Would you like to see more of this movie’s influence carried over in the parks?
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