Starting Monday, October 16, to celebrate The Walt Disney Company’s 100th anniversary, Disney will offer fans a unique, interactive experience on TikTok where stories, magic, and memories come together. This new content hub will feature videos from across Disney’s brands. It will allow users to create their own videos with Disney music and effects, play daily Disney trivia, and collect and trade “Character Cards” to win unique profile frames to express their fandom.

Over 48 Disney handles will participate in the four-week experience that will be live in 24 regions worldwide. Fans of Disney, Pixar, Star Wars, Marvel, ESPN, National Geographic, Disney Parks, and beyond can expect daily reminders of why they connected with their favorite characters, franchises, movies, and Disney memories.

In addition, TikTok is curating a special Disney100 Playlist for our community featuring some of the most popular hits from the Disney catalog, including songs from Walt Disney Animation Studios classics such as Cinderella and The Lion King, in addition to the studio’s upcoming feature film Wish, alongside hits from Pixar Animation Studios’ Toy Story franchise and Disney Branded Television’s High School Musical franchise, among others.

Disney will also become a TikTok Pulse Premiere publisher, allowing advertisers to deliver ads adjacent to some of the world’s most premium entertainment and sports content only from Disney on TikTok’s For You feed.