Bob Iger, CEO of the Walt Disney Company, has been in the news a lot lately.

Iger recently garnered some attention when he commented on Disney’s “woke agenda“ and again when he confirmed his 2026 exit from the company. On top of this, he has also made headlines for making the decision to pull advertising from X (formerly Twitter). Now, Elon Musk, the owner of X, is firing back.

Recently, Musk endorsed a post with comments that were deemed anti-Semitic, causing a lot of backlash. As a result, Disney, along with Comcast/NBC Universal, Paramount Global, Warner Bros. Discovery, Apple, Lionsgate, and other companies pulled advertising from the site.

“I have a lot of respect for Elon and what he has accomplished,” said Iger, regarding his decision. “We know that Elon is larger than life in many respects, and that his name is very much connected to the companies he founded or owns. By him taking the position he took in a public manner, we felt that the association was not necessarily a positive one for us.”

According to The Hollywood Reporter, Elon Musk has since commented on the mass exodus of advertisers, specifically addressing Iger. “Don’t advertise. If someone is going to try and blackmail me with advertising? Blackmail me with money? Go f**k yourself,” Musk said. “Go f**k yourself, is that clear? Hey Bob, if you’re in the audience. That’s how I feel, don’t advertise.”

While Musk has commented that he “should, in retrospect, not have replied to that particular post,” he also stated that he has “no problem being hated.” As for Iger’s future plans for advertising on X, he hasn’t decided. “I haven’t really addressed it since the decision was made,” he said.

As always, stay tuned to DFB for all the latest Disney news.

Bob Iger Has Made Two Massive Changes at Disney

What do you think will happen with Disney advertisements on X? Let us know in the comments below!

The post Elon Musk Calls Out Disney CEO Bob Iger For Advertising Boycott on X first appeared on the disney food blog.