Although the 100th anniversary of The Walt Disney Company has technically passed, Roku is now honoring Disney100 with the addition of Cinderella Castle to the Roku City screensaver.

Cinderella Castle in Roku City

After sharing a teaser on Saturday, Disney and Roku announced the addition of Cinderella Castle to Roku City on Monday. The castle and Partners statue appear in Roku City’s signature purple hues in front of the screensaver’s bridge, pirate ship, and sea monster.

“What is more memorable and nostalgic than the Walt Disney World castle?” Peter Hamilton, senior director of ad innovation at Roku, told The Hollywood Reporter. “It truly embodies the creative imagination behind Roku City, and in this way, it signifies a beautiful marriage of beloved places for our viewers. I know they will be inspired to see these worlds come together in an unmissable way. ”

Roku began offering Roku City real estate to marketers earlier this year. Previous collaborators include Paramount+, Carnival Cruise Line, and Warner Bros., who advertised “Barbie.” Roku has more than 75 million active accounts.

“Our incredible visual quality design team takes great pride and care in the creative vision for Roku City,” Hamilton said. “As such, they work across teams at Roku and closely with our partners to ensure that brands are integrated organically, with the ultimate goal of enhancing the viewer experience. We strive to bring fun and whimsical exploration of brands and IP that also feel as though they live inside Roku City, not injected from the outside. Cinderella’s Castle from Disney is a powerful example of real world IP, which creates another layer of connection to our imaginary cityscape.”

Roku users should now be able to see Cinderella Castle in Roku City.

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