Disney CEO Bob Iger has been making several changes at the company in the past year.

Iger took back his role as CEO toward the end of 2022 and has since restructured the company, readjusted the priorities, and even made some theme park changes. We’ve been waiting to see what changes Iger might make in the future, and based on problems at the box office in 2023, it looks like the film studios might be a target. Recently, Iger made comments about how movies aren’t performing because creators are focusing more on “messages” than “entertaining” — but is that really the problem?

Disney hasn’t exactly had a great year at the box office in 2023. There were no billion-dollar films this year, and several movies performed lower than expected, especially when coming from a media giant like Disney. In a recent town hall meeting, Iger shared that since his return he has been busy “fixing” things around the company — so what needs to be fixed to make Disney’s movies perform well?

According to Alex Sherman with CNBC, at the New York Times Dealbook Conference on November 29th, Iger shared more about the potential company agenda. He stated that the creators at Disney had “lost sight” of what their jobs should be — that it should be to “entertain first” and not be about “messages.” He said the messages that were being pushed got worse when he left as CEO. He’s said previously that he’s ready to share more original stories to entertain not “pushing an agenda.”

Is it really true that Disney’s film “messages” are hurting the company at the box office? Well, ScreenRant reports that the 2023 box office may prove this statement incorrect. Barbie and Oppenheimer were two of the year’s most popular movies, and both movies had strong social and political messages.

If “messages” aren’t the problem, then what is? ScreenRant names a few possibilities. First, it’s possible that Disney is relying too much on sequels and live-action remakes, instead of new, original franchises. This year alone saw a live-action The Little Mermaid and another Indiana Jones film with Harrison Ford. The problem may also extend to things like the Marvel Cinematic Universe, where there are just SO many movies and series that it’s hard for casual fans or new fans to keep up.

No matter what’s happening, Disney will likely need to make some adjustments if it hopes to perform better at the box office in 2024. There are several films on the slate, and we’ll be interested to see how those numbers look!

Bob Iger Says Disney Is Making Too Many Sequels — Click Here!

Did you see any Disney movies at the theater in 2023? Tell us in the comments!

The post Does CEO Bob Iger Have the WRONG Idea About Disney Movies With “Woke Agendas?” first appeared on the disney food blog.