Throughout the year, there are events where Disney makes some pretty big announcements.

Of course, we get TONS of announcements from events like the D23 Ultimate Fan Event. We also generally get some announcements when Disney hosts its quarterly earnings calls. However, a BIG event is coming up soon where we could learn a LOT more about Disney movies, television shows, and more SOON.

On May 14th, The Walt Disney Company will have its annual Upfront presentation at the North Javits Center in New York City. An upfront is a star-studded presentation to advertisers by major television networks and streamers, basically giving advertisers a reason to invest their money in the company. As you can expect, that means BIG announcements are generally made during these presentations.

This year’s Upfront presentation “showcase everything from Jimmy Kimmel’s return to the Disney Upfront stage following his successful stint as Oscar host, to a trove of announcements around some of Disney’s most popular series and franchises, in addition to new content and verticals.” So we can expect to learn a LOT more about Disney’s upcoming movies, TV shows, and more.

So why should advertisers be paying attention? According to Rita Ferro, Disney’s President of Global Advertising, “We have the best storytelling and brands in the world when it comes to entertainment and sports. And we have really invested, over the last decade, in technology that differentiates us from all of our traditional competitors. So, when I think across the marketplace, no one has the advertising technology and the data stack that we have built over the course of that period.”

Disney also has some major focuses when it comes to advertising right now. Ferro said, “We’re focused on driving growth and scale around the pillars that [Disney CEO Bob Iger] has laid out for us.” She also mentioned a continued focus on sports growth and how Disney’s linear shows on streaming are reaching its audiences.

So what can advertisers expect from this year’s Upfront presentation? Ferro stressed how Disney is not just a storytelling company, but also a technology company. The presentation will focus on the importance of creativity “as a differentiator and unifier.” Ferro called Disney’s storytelling and quality content “incomparable” to what other companies are offering.

So what does that mean for you? Well, it means you’re about to learn more about Disney’s upcoming movies and TV shows. It’s likely some new trailers might be released, as well as new announcements made about projects we’re not aware of yet.

We know we’ll certainly be paying attention to the presentation, and you should, too. Stay tuned to DFB to stay updated!

Disney’s Gotta Make Some Big Announcements, and They’re Promising to Do it This August

What do you think Disney might announce during its Upfront presentation? Let us know in the comments!

The post Why Every Disney Fan Will Be Glued to Their Screen on May 14th first appeared on the disney food blog.