The second exclusive Universal Orlando Annual Passholder button available during Passholder Appreciation Days celebrates the 10th anniversary of The Wizarding World of Harry Potter – Diagon Alley.

UOAP Diagon Alley Button

The silver button features the land’s iconic fire-breathing dragon in the zero of a “10.” “Diagon Alley” is across the top. It comes on a white backing card with “UOAP” in red.

Diagon Alley opened at Universal Studios Florida on July 8, 2014, four years after Hogsmeade opened at Universal Islands of Adventure.

The button will be available starting on September 1, the day Harry and his schoolmates go to Hogwarts. It will be available through September 30 while supplies last. Passholders can pick it up at Five and Dime in Universal Studios Florida from park open to close, or at the UOAP Lounge in Toon Lagoon at Universal Islands of Adventure from 11 a.m. to park close.

Saturday, August 31, is the last day to pick up the UOAP “Back to the Future” button.

Passholder Appreciation Days began on August 15 and end on September 30, 2024.

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