Hello Kitty Theming Removed From Universal Orlando Store for ‘Wicked’ Experience

Hello Kitty theming has been removed from the former Hello Kitty Store in Universal Studios Florida as it’s transformed into Wicked: The Experience.

Hello Kitty Store Transforms Into Wicked: The Experience

People walk on a sunny day outside a colorful theme park building with palm trees and cartoon posters.

The store, which also shared space with UNI VRS, closed last month. Universal later announced the “Wicked” makeover and paint work began soon after. There is a bit more green paint on the store, including around the main entrance.

Colorful storefront with large banners displaying various pop culture images, including animated characters and logos, at Universal Studios.

The walls around the doors and righthand window are now all green. UNI VRS decals remain on and above the windows but concept art shows these will be replaced by “Wicked” artwork.

Exterior of a colorful building labeled "UNIVRS" with Minion statues and a "Minion Land" sign.

There is also some more green paint on the side nearest the Minion Land sign. These windows also still have UNI VRS decals. The entire building will eventually be green, like a building straight out of Emerald City.

A colorful building with teal columns and beige walls, featuring three large rectangular windows. An art installation of playful, yellow cartoon characters is on the left side.
A corner of a building featuring walls painted in yellow, blue, green, and a partial mural, with a grey pathway and a small white fixture on the wall.

With Wicked: The Experience, guests will “step into the fantastical Land of Oz,” traveling along the yellow brick road into a variety of locations from the film, including Shiz University and the Emerald City. Costumes and props created by the film’s designers will be displayed, alongside scenic design and theming to “recreate some of the most memorable moments of the film.”

A large gray building with a green base, featuring a cartoon character statue by the entrance.
A building with an arched entrance and ornate detailing. A large Hello Kitty statue stands outside on the left.

Green paint lines the bottom of the building behind planters. Hello Kitty bows have been removed from the lamps on either side of this entrance.

A building facade with a green trim features a decorative heart emblem above an ornate circular window.

The sign resembling Hello Kitty’s face is also gone from above the doorway. The Hello Kitty statue and handprints remain.

For comparison, below is what the facades formerly looked like.

Entrance of a theme park attraction with colorful posters featuring various characters and movies, including a shark and a cartoon figure. A person stands near the entrance under cloudy skies.
A building with a turquoise awning featuring Hello Kitty decorations at the entrance. A Hello Kitty statue stands on the left side, and there are planters with flowers by the doors, even though the Uni vre Store is closed.

Universal Orlando Resort will also offer “Wicked” merchandise and themed menu items. “Wicked” experiences will also be available at other Universal theme parks.

The first part of the “Wicked” duology will be in theaters on November 22. Watch the trailer below.

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