Schwarzkopf Wants You to “Switch Your Story” with Freakier Friday Campaign

In a first-of-its-kind collaboration for the brand, Schwarzkopf has partnered with Walt Disney Studios to become the Official Hair Brand for the upcoming film, Freakier Friday, which hits theaters nationwide on August 8, 2025. What’s Happening: The iconic hair brand is celebrating the film’s body-switching theme with a multi-platform campaign…

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