The Walt Disney Company and TikTok announced a global deal that will allow fans to discover and create content using scenes from Disney movies and shows.

Disney | TikTok

TikTok will offer creators access to assets related to hundreds of Disney IPs, including from Pixar, Marvel, Star Wars, and FX. In turn, a collection of curated Disney-centric fan-created TikTok content will appear in the Disney+ app.

At launch, short-form videos from participating creators who opt-in to the program will live on both TikTok and in Verts, the Disney+ vertical video content that launched earlier this year.

The features will pilot in the U.S. in the coming months with plans for other markets to follow.

“The best storytellers are fans first,” said Asad Ayaz, Chief Marketing and Brand Officer, The Walt Disney Company. “That has always been true at Disney, and today, fans are celebrating our stories in entirely new ways. This collaboration creates a new bridge between the stories we tell and the creativity they inspire, giving creators a bigger stage to share what they’ve made, and audiences more to discover on Disney+ every day.”

“Creators are at the heart of everything we do at TikTok. Their creativity extends the life of films and shows into conversations that fans discover and share,” said Dawn Yang, Global Head of Entertainment, TikTok. “Together with Disney, we’re bringing the authentic creator expression of the TikTok community to Disney+, inviting audiences to experience the shared creativity that makes fandom so powerful.”

Through the jointly-run Disney Creator Ambassador Program, Disney and TikTok will enable best-in-class creators to unlock special rewards and provide them with increased visibility, access to exclusive events, and career development pathways.

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