Disney Consumer Products made a big splash at FAN EXPO Canada this weekend, bringing an expanded fan experience to the Metro Toronto Convention Centre with a showcase dedicated to three of Disney’s biggest franchises: Star Wars, Marvel, and Pixar’s Toy Story.
Running August 27 through 30, FAN EXPO Canada has once again transformed Toronto into a gathering place for fans of comics, movies, television, gaming, anime, and more. Among the exhibitors on the show floor is the Disney Consumer Products booth, located at Booth 933, which has returned for a second year with its largest activation at the convention to date.
Three Disney Worlds, One Fan Experience
Following the success of last year’s Star Wars and Marvel activations, Disney Consumer Products has expanded its presence at FAN EXPO Canada for 2026.
Star Wars and Marvel return to the booth, joined by Pixar’s Toy Story, giving fans an opportunity to step into photo moments inspired by all three franchises. FAN EXPO Canada itself highlights the Disney Consumer Products activation as a destination where guests can discover merchandise and pose for photos inspired by Star Wars, Marvel, and Toy Story.
Toy Story
The addition of Toy Story is particularly timely following the release of Toy Story 5, giving the classic Pixar franchise a prominent presence at the convention.




For fans walking the show floor, the result is less like a traditional retail display and more like a miniature Disney fan experience. Larger-than-life characters, franchise-themed environments, and opportunities to take photos provide plenty of reasons to stop even for attendees who aren’t necessarily looking to make a purchase.
Marvel
Marvel fans also had plenty to discover at the Disney Consumer Products booth, with the spotlight on the upcoming Avengers: Doomsday. A large Doctor Doom display immediately draws attention to the Marvel section, giving fans a dramatic centerpiece for the experience and a photo opportunity.




The Marvel showcase also highlights the way the characters continue to reach fans through toys, collectibles, and other consumer products. LEGO, Hasbro, and other Disney licensees are represented throughout the display, bringing heroes and villains from across the Marvel Universe to life in different forms.
Star Wars
Star Wars fans can step into a galaxy far, far away at the Disney Consumer Products booth, which brings the iconic franchise back to FAN EXPO Canada following the success of last year’s activation. The Star Wars section features a dedicated photo opportunity, giving fans a chance to capture their visit surrounded by familiar characters and imagery from across the galaxy.




The activation also showcases the wide range of Star Wars products available through Disney’s retail partners and licensees, with toys, collectibles, apparel, and other items represented throughout the space. Brands including LEGO and Hasbro help bring the franchise to life beyond the films and series, highlighting the many ways fans can celebrate their favorite characters.
A Bigger Presence for Disney in Canada
The expansion of the Disney Consumer Products booth reflects the growing role that fan conventions can play in connecting Disney’s stories with audiences outside of its theme parks and traditional retail environments.
Last year’s Star Wars and Marvel presence established a foundation at FAN EXPO Canada, while this year’s addition of Toy Story expands the experience to another generation of Disney and Pixar fans. With all three franchises represented through both physical experiences and consumer products, Disney is turning its booth into a destination within the larger convention.
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