Disneyland Resort has collaborated with Southern California-based, Latina-owned lifestyle and streetwear brand Viva La Bonita to create a new apparel collection. Named “Donde Empiezan Los Sueños,” the collection weaves together culture and storytelling, capturing how Disneyland inspires dreams. It’s available for purchase today for D23 Day 2026.
‘Disneylandia’ Merchandise Collection
T-Shirt – $69.99
This T-shirt has a black-and-white striped collar and sleeve edges. “Disneylandia” is embroidered in white on the front, while “Donde empiezan los sueños” and “Where dreams begin” is printed in yellow and white gothic font.
Hoodie – $79.99
This black hoodie has a large front pocket and cuffed hem and sleeves. “Donde empiezan los sueños” is embroidered in yellow on the front, above the white text, “Where dreams begin.” There are small pink stars embroidered near the text as well.
The back of the hoodie has a large white Disneyland “D” along with the text, “Disneylandia.”
Hockey Jersey – $89.99
This hockey jersey is black with large white stripes across the shoulders, sleeves, and bottom of the shirt. A large white Disneyland “D” is placed above the text “Disneylandia” on the front. On the back, a large “55” (representing 1955, the year Disneyland opened) is surrounded by “Disneylandia” and the text, “Donde empiezan los sueños.”
Bomber Jacket – $129.99
This black jacket has two front pockets, yellow buttons, and leather sleeves. The “Donde empiezan los sueños” and Disneylandia motifs decorate the front and back of the jacket.
Baseball Cap – $36.99
A matching black hat with the “Donde empiezan los sueños” phrase on the front is available for purchase as well.
Bag – $49.99
The last item in the collection is a tote bag with “Donde empiezan los sueños” surrounded by an arc of pink stars on one side, and the Disneylandia logo on the other.
Location
We found the merchandise collection at the Emporium shop on Main Street, U.S.A. at Disneyland Resort. The merchandise can also be found at Elias & Co. in Disney California Adventure and the D-Lander shop in Downtown Disney.
More information about D23 Day 2026 at Disneyland Resort can be found here. An ear hat is complimentary to all guests visiting the park today, as well as a new park map. A commemorative medallion set is also available for purchase, along with a pin and magnet.
Fans of Bluey and Bingo will want to head to Disney California Adventure and watch the Disney Jr. Let’s Play! Block Party cavalcade today.
Stay tuned for more D23 Day 2026 coverage!
Will you be celebrating D23 Day at Disneyland today? Let us know on social media.
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