Disney has named Joss Hastings as Senior Vice President, Marketing, Disney Consumer Products following the announcement that the Consumer Products division would move from Disney Experiences to Disney Entertainment.

Joss Hastings

Hastings has worked for Disney for 20 years, mostly in Consumer Products positions. She was most recently Vice President of Global Marketing for Disney Pixar & Softlines, building marketing programs for Toy Story, Disney Princesses, and Mickey and Friends. She recently led Disney’s Formula 1 “Fuel the Magic” campaign.

She replaces Ron Faris but with an updated job description. She will report to Chief Marketing Officer Asad Ayaz and Disney Consumer Products President Lisa Baldzicki.

“Joss is one of those rare marketers who knows how to turn a big creative idea into something that connects with consumers, shows up in culture and drives the business. She knows Disney, our brands and our fans incredibly well, and has an outstanding track record of bringing teams and partners together on work that breaks through,” said Ayaz. “As Consumer Products enters this next chapter, I can’t think of a better leader to take its marketing forward.” (via Deadline)

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