Former Disney CEO, Bob Chapek, stands by his strategy of raising prices at Disney Parks, rejects any personal responsibility, and blames Bob Iger, who both preceded and succeeded him as Disney CEO, in his new memoir.
Bob Chapek Rejects All Responsibility
In his new memoir to be released on September 29, 2026, by Gallery Books, Bob Chapek discusses being fired as Disney’s chief executive in 2022 after less than three years in the position.
Instead of placing blame on circumstances like COVID, Wall Street, and Florida’s “Don’t Say Gay” law, Chapek places blame on internal sabotage coming from Bob Iger.
In his memoir, Chapek paints Iger as manipulative and egotistical in his role, and claims Iger desired to seize back power. Chapek wrote that Iger was “an intentional and preconceived role in abruptly ending [his] ride as Disney C.E.O.”
Chapek also claims Iger disparaged him in private conversations. Writing, “My abrupt dismissal hurt my reputation, leaving those close to me, outsiders, and some within the kingdom trying to figure out what I did wrong.” Chapek continues, “The answer, again, is nothing.”
“I didn’t get a chance to finish what I started,” Mr. Chapek writes. “In truth, it pisses me off.”
When it came to Bob Iger’s abrupt departure from his role as Disney CEO, Chapek writes, “I have been told by several high-ranking people both in government and private business that in their opinions, the real reason he left the company so abruptly was his anticipation of the arrival of Covid,” even though Iger claims he was tired of aspects of the job, notably earnings calls
Bob Chapek Stands By Disney Price Hikes
During his tenure as Disney’s chief executive, Chapek faced heavy criticism for driving up the prices at the Disney Parks. Guests saw price increases on park tickets, food, and the loss of free perks, such as Magic Express and FastPass.
He boasts of his adoption of airline-style dynamic pricing to Disney Parks and argued that high prices helped to reduce crowding in the parks and increase guest satisfaction.
Chapek writes, “We’d been, at a minimum, leaving revenue opportunities on the table to avoid stirring the hornet’s nest,” in support of the 18 percent compound annual profit growth during his tenure as parks chairman.
Chapek also claims he was the reason for Josh D’Amaro’s promotion to Disney’s current chief executive, saying, “I consistently suggested the idea of promoting him,” Mr. Chapek writes. “He had been a relative unknown in the corporate hierarchy before I singled him out.”
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The post Bob Chapek Rejects All Personal Responsibility, Stands By Price Hikes, and Blames Iger in New Memoir appeared first on WDW News Today.
