The family crest display inside The Crown & Crest in the United Kingdom Pavilion at EPCOT has been refreshed with several framed pieces inspired by Marvel Studios’ The Avengers.
The shop allows guests to research surnames and order personalized family histories, coats of arms, and other heraldic artwork. Sample pieces displayed around the store are frequently changed to feature Disney characters, celebrities, holidays, and jokes.
A previous collection referenced Disney Channel series and Taylor Swift, while most recently the crests were themed to Disney and Pixar’s Brave. The newest assortment features Marvel Studios’ The Avengers.
Marvel Studios’ The Avengers
One framed coat of arms is labeled “Thor” and “Asgard,” referencing the God of Thunder and his planetoid home of Asgard. Its black shield depicts a centered white star surrounded by images of the Stormbreaker Axe, Thor’s signature weapon. The Stormbreaker also appears topping the helmet of the design.
Also representing Asgard is a crest for Thor’s brother, anti-hero Loki. A white shield features a green alligator, representing his transformative reptilian character. Atop the helmet of the design sits a black raven, representing his other transformative form.
A crest for the country of Russia is labeled “Romanoff,” representing Black Widow, Natalia Alianovna “Natasha” Romanova (or Romanoff). A white shield features a red, winged lion brandishing a yellow sword and shield. A black border decorates the shield, displaying white and yellow images of the lion’s head. The red, winged lion also sits atop the helmet of the design.
This lion is a Marvel “deep cut” representing the Weeping Lion, a villain Black Widow was blackmailed by and conquered in the 2016 Black Widow comic book series.
A crest for the country of England is labelled “Barton” for Avenger Hawkeye, Clint Barton. A white shield appropriately features a large image of a bow and arrow, representing Hawkeye’s skill in archery. The helmet of the design is adorned with three feathers, as those of a Hawk.
Another large piece presents paired coats of arms for England and America, labeled “Stark” and “Rogers,” respectively, for Iron Man Tony Stark and Captain America Steve Rogers. A date between the names at the top of the crests reads “May 4th,” and between the countries along the bottom reads the year “2012,” accurately noting the United States theatrical release of the Marvel Studios film, The Avengers.
Tony Stark’s crest features a white shield with a centered, pointed yellow canton, surrounded by three yellow lion heads. A red dragon head with yellow flames sits atop a yellow crown on the helmet of the design, representing another Marvel “deep cut.” Tony has famously faced three dragons in the Marvel comics, including Fin Fang Foom, Sadurang, and Symbiote Dragon.
Steve Rogers’s crest features a white shield with a centered image of a crowned red heart with an arrow through it, representing the good morals and genuine heart of his character. The top of the shield is decorated with a horizontal blue canton featuring three white stars, representing the American flag as well as the white star shield he carries. The helmet of the design is adorned with an armored arm brandishing a sword, representing Steve’s knight-like nature and superpower of strength.
A framed family-name history for the name “Banner” represents Avenger Bruce Banner, the Hulk. The document presents the surname as English in origin with French roots “banere” or “baniere,” referencing one who held perhaps not a position of regality or nobility, but one who held a high position, great pride, and the clarity to make important decisions or decrees. In battles, such an individual was likely sought after and struck down first by an opposition, which proved both strength and devotion. We see this to be true of the Hulk’s character throughout Marvel comics and films.
A brief description notes that the Banner coat of arms was decorated with a blue canton with a gold fleur-de-lis, representing generosity; a lion, representing courage; or (ironically) a small, pale “ermine,” or a weasel (a contradiction to the Hulk’s gargantuan green form).
The new display continues The Crown & Crest’s tradition of mixing real family-history products with personalized tributes and deep-cut Disney references.
The new Crown & Crest display can be found in the shop at the United Kingdom Pavilion in EPCOT.
Which Marvel crest is your favorite design among the new crests on display? Let us know on social media!
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