Here at DFB, we like weird food news and we LOVE cheese, so when we found out what was coming to Orlando this week, we marked our calendars IMMEDIATELY.

If you’re the kind of person who thinks cheese belongs on everything or you’re a lover of quirky accessories and bag charms, then you’ll want to be on the lookout for the Kraft pop-up in Orlando this week. Why? They’re giving out cheesy souvenirs!

Kraft Natural Cheeses is traveling from LA to Orlando to celebrate the release of Pocket Parm! What’s Pocket Parm? Well, it’s about as unhinged as it sounds. These are tiny keychains/bag charms that are actual containers of sprinkle cheese. Yep, folks, you can now have your Kraft cheese on the go! Each one comes with its own beaded attachment, and there are limited quantities available. Does anyone know how we can get our boss AJ all of these?

The Pocket Parm comes in four flavors, three of which are previews for new flavors releasing nationwide in 2027. The flavors are regular Parmesan, Tomato Basil Parmesan, Garlic Herb Parmesan, and Cheddar. They’re available in limited quantities in limited locations, and now one of those locations is Orlando!

To snag your Pocket Parm, you have to track down the Kraft pop-up! From October 27th through October 30th, 2026, you can find the Kraft pop-up at various spots around Orlando. They’ll be hitting several popular spots each day. Tuesday is locations around Kissimmee, then Wednesday is Lake Buena Vista and Vineland, Thursday is UCF and Alafaya, and Friday is International Drive. The pop-up kicks off at 10:30 AM each day of the tour.

To see live updates on where the pop-up is traveling, check out the Kraft Natural Cheese Instagram story throughout each day. Finding the pop-up in real time is the only way to snag these Pocket Parms, so be on the lookout for the Kraft billboard truck as it drives around town. Here are some hints as to where you can look in the coming days.

So for all you cheese fiends, we wish you the best of luck in finding your new favorite bag charms! We’ll be on the lookout and let you know if we spot anything. So far, the response on Kraft’s social media accounts has been OBSESSIVE from fans. People are watching Instagram stories like hawks and begging the company to provide faster updates so they can track down the pop-up.

The pop-up started in Los Angeles earlier this month and seemed to be a big hit, with lots of excitement on social media. Many online photos and videos show fans taking home all four Pocket Parms, ready to rock their new bag charms with pride. We can’t blame them…Like I said before, we LOVE cheese.

And speaking of good food, if you want to see us share some of the best snacks in Disney World, check out the YouTube video below.

We’ll keep you in the loop with more food news, so stay tuned to DFB.

See Some of Our Favorite Snacks to Eat With Cheese in Disney World!

Which of the cheese bag charms would you get? Tell us in the comments!