As huge Christmas fans, we’re trying to stay present and enjoy the spooky season, but Disney isn’t making that easy with this brand-new pop-up shop at Disney Springs. It looks like we now have a reason to start shopping for Christmas decor and gifts a little early this year!
New Hallmark Pop-Up!
A new Hallmark Pop-Up shop has just opened at Disney Springs, and now we can’t stop thinking about the most wonderful time of the year. The store is filled with tons of Christmas ornaments, souvenirs, and more. We had to run to Disney Springs to check out the store on day one, and we’re taking you inside with us!
Check out tons of Hallmark Christmas ornaments on our storefront using the button below!
Before the store opened, they already had a full outdoor physical queue and a wait of OVER an hour for the virtual queue, which you have to join by speaking to a cast member holding an iPad at the front. The store stays at a civilized occupancy level because it’s smaller.
The line was long!
Truthfully, they definitely could have gone into a bigger space, which would have been easier for them logistically. It doesn’t surprise us that both the physical line and virtual queue line were as big as they were, considering the huge fandoms of Disney and Hallmark (us included, of course).
Everyone is lined up!
Inside the store, there were items like the Cinderella Castle Tree Topper that lights up and plays music. The Cast Member working there told us that it’s already sold out at most stores, so this is the only place you can get it at the moment.
Cinderella Castle
They also told us that the red Mickey ornament that records your voice plays a significant role in the Hallmark movie, Holiday Ever After: A Disney World Wish Come True, that was filmed on Disney World property and is coming out soon.
This Mickey Ornament is a part of the ‘Holiday Ever After’ movie!
So do the pajamas and the Skipper Mickey ornament.
‘Holiday Ever After’
There were a lot of other cool ornaments to look at, especially for Star Wars fans!
Darth Vader ornament!
Yes, definitely for Star Wars fans!
Han Solo ornament
Other merch was available that weren’t ornaments, including plushies…
Mickey and Minnie plushies!
…and holiday clothing!
Look at this Spirit Jersey!
We left after spending about an hour in the store after the store, and there were hardly any Loungefly bags on the wall and hardly any Loungefly ears left. It’s hard for us to believe that they just didn’t have time to restock them. They had a lot of employees there, along with people from Hallmark corporate and Disney leadership, who we assume would make that a huge priority. So it could be that they had already sold out of some things, at least for now. There’s also a chance they don’t have much room for stock in the back, so maybe it’s a question of getting it from somewhere else on property. Regardless, they were HUGELY popular.
All the Loungefly is almost gone!
We actually asked someone from Hallmark corporate if this was a test to see if something permanent could exist here, and she said, “We’re definitely hoping for something permanent.” That would be cool, and from the success of this, it seems highly likely. Honestly, why wouldn’t they open a store at Disney Springs?
We love this new store!
You can check out tons of Hallmark Christmas ornaments on our storefront by using the button below!
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Have you checked out the Hallmark store yet? Let us know in the comments!



