Disney Vacation Club is getting a new advertising campaign and tagline as the timeshare program approaches its 35th anniversary.
Beginning November 1, 2026, Disney Vacation Club (DVC) will introduce “Always a Magical Tomorrow,” a new brand campaign aimed at both current members and prospective buyers.
The campaign features a new commercial that shows scenes inspired by Disney vacations. It highlights the different experiences that come with DVC membership. The ad focuses on the idea of returning for future vacations, whether that means going to the theme parks, enjoying a resort getaway, or traveling to other Disney destinations.
Joe Rand, senior vice president of Disney Signature Experiences Commercial Strategy, described the campaign as an evolution of how Disney markets its vacation ownership program.
The new tagline will serve as a central message in DVC’s advertising as the program prepares to celebrate 35 years in 2027.
Disney Vacation Club Approaches 35 Years
Disney Vacation Club launched in 1991 with the opening of Disney’s Old Key West Resort, originally known as Disney’s Vacation Club Resort, at Walt Disney World.
Since then, the program has expanded to include properties at Walt Disney World, Disneyland Resort, and other vacation destinations, including Disney’s Hilton Head Island Resort in South Carolina and Disney’s Vero Beach Resort in Florida.
With its 35th anniversary coming up in 2027, Disney Vacation Club has plenty to celebrate. The program has grown quite a bit since its early days at Old Key West, and this new campaign gives Disney a chance to highlight just how much DVC has become a part of so many families’ vacation traditions.
DVC hasn’t announced any changes to its benefits, booking policies, or vacation points system, but we can expect to see the “Always a Magical Tomorrow” tagline featured in promotional materials starting November 1.
For current members, the biggest difference will likely be seeing the new “Always a Magical Tomorrow” tagline appear in Disney Vacation Club advertising and promotional materials.
You can view the new commercial below.
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