Frozen fans have plenty to look forward to this October as Frozen Fan Fest returns with new merchandise, books, toys, and even a brand-new story featuring Anna and Elsa.
Disney is using this year’s celebration to bring us back to Arendelle while also looking ahead to what’s coming for the franchise in 2027. Let’s take a look at some of the new releases arriving along the way.
A New Frozen Story Is Coming This Month
One of the biggest additions to Frozen Fan Fest isn’t something you’ll find on a store shelf.
Disney is releasing a new Off-the-Page Adventures story titled The Night Before the Royal Fitting on the Disney Kids YouTube channel in October.
Presented with storybook-style animation, the original story takes place after Anna’s engagement and follows Anna and Elsa as the sisters prepare for a special occasion in Arendelle.
The new story is also making its way into the Frozen merchandise lineup. Mattel’s Frozen Slumber Sister Set features Anna, Elsa, and Olaf along with 14 bedtime-themed accessories inspired by The Night Before the Royal Fitting.
Lots of New Frozen Toys and Collectibles
Several more Frozen toys are arriving for Fan Fest, including a new Elsa doll from JAKKS that lets kids recreate Elsa using her ice powers and building Olaf.
Disney Store has also released an Anna and Elsa Arendelle Castle Micro Play Set as part of its Once Upon a Story collection. The miniature set includes characters, furniture, and accessories inspired by the films.
American Girl is heading into Frozen 2 territory with a Snow Queen Elsa outfit and accessories inspired by Elsa’s transformation into the fifth spirit.
And LEGO fans aren’t being left out. The new Olaf and Bruni’s Picnic Fun set features a buildable Olaf alongside everyone’s favorite little fire spirit, Bruni. The finished set can also double as a Frozen display piece.
Frozen Heads to the Soccer Field
Here’s one we weren’t expecting.
A new collection of Frozen-inspired Adidas cleats is scheduled to launch in October. The icy blue shoes feature glittering details and snowflakes with a design inspired by Anna, Elsa, and Arendelle. They’ll be available through Adidas and select retailers.
New Frozen Books for Younger Fans
Frozen Fan Fest also includes a couple of new ways to bring storytime to Arendelle.
Moonlite’s Disney Frozen: A Royal Sleepover uses a smartphone and projector to display story images while families read along. The story follows Anna, Elsa, and Olaf during a sleepover filled with games, spooky stories, and a few unexpected guests.
There’s also a new Frozen Little Golden Book celebrating Elsa, Anna, Kristoff, Sven, and Olaf with retro-style illustrations.
Between the new story and a pretty substantial collection of merchandise, Disney certainly isn’t letting Frozen cool off anytime soon. And with more adventures already being teased for 2027, it looks like we’ll be spending plenty more time in Arendelle next year.
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