The Holiday Ever After pop-up shop has officially opened at Disney Springs at Walt Disney World Resort. The merchandise is inspired by the upcoming Hallmark Channel original movie Holiday Ever After: A Disney World Wish Come True and features a recurring red, green, and ivory toile pattern depicting Disney characters, attractions, and holiday scenes.
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Ribbon Cutting Ceremony
On Wednesday, October 7, the pop-up shop officially opened with a ribbon-cutting ceremony featuring Disney and Hallmark executives. The shop is located where the former Francesca’s storefront was.
Pop-Up Shop Tour
The exterior features holiday-themed borders, the poster for Holiday Ever After, and a Mickey wreath.
When walking inside, plaid designs and the Holiday Ever After key art and movie posters are showcased on displays, along with bright green wallpaper.
At the center of the store, a large cut-out of Mickey and Minnie hanging up Christmas ornaments on a tree is displayed.
Behind the checkout area is a screen with “Hallmark Holiday Pop-Up Shop.”
Holiday Ever After Merchandise
Ivory Spirit Jersey – $89
The Ivory Spirit Jersey has fuzzy sleeves and a coordinating plush body. Holiday Ever After appears across the back in red lettering, above Mickey and Minnie sitting together near wrapped presents and Christmas trees. A Mickey-shaped wreath decorates the front.
Sparkle Red Spirit Jersey – $89.99
The red Spirit Jersey is covered with a subtle, sparkling pattern. The back reads, “The Most Magical Time of the Year,” above an illustration of Cinderella Castle surrounded by fireworks. The front includes a Mickey icon and the phrase “Up to the Ears in Cheer” near the chest.
Holiday Ever After Pajamas – $30 for Adults, $24 for Kids, $20 for Toddlers
Guests can purchase matching Holiday Ever After pajamas for each member of their families. The set comes with the Holiday Ever After key art, which includes Mickey and Minnie Mouse, a gingerbread house, Cinderella Castle, and more.
Loungefly Bag – $89.99
The Loungefly mini backpack combines the ivory toile pattern with shiny red accents. The red Minnie ears are quilted and decorated with small gold Mickey icons, while an oversized metallic bow is attached to the front. The front zipper pocket has the same quilted red finish and gold Mickey embellishments.
Loungefly Ear Band – $34.99
The Loungefly ear headband uses the collection’s toile pattern across both ears. The print includes Cinderella Castle, Disney characters, Christmas trees, and other holiday imagery. A large metallic red bow sits between the ears, while Holiday Ever After is printed along the side of the red headband.
Jungle Cruise Ornament – $32.99
A Jungle Cruise ornament is also part of the Holiday Ever After collection, which features Skipper Mickey. The front of the boat has a wreath attached.
Mickey & Minnie Ornament – $28.99
Mickey and Minnie figure ornaments are also available. The two characters are seen wearing holiday apparel, including a Santa hat. The ornament comes in a decorated box with a gingerbread house design.
Favorite Disney Memories Keepsake Ornament Set – $28.99
This glossy red ornament is shaped like Mickey Mouse’s head. Molded snowflakes decorate the ears and center, with a Mickey icon incorporated into the central design. The ornament allows owners to record a personal message with audio playback, helping to commemorate a favorite holiday sentiment or moment with loved ones.
Mystery Pins – $11.99
In this mystery pack, guests can collect one of the six collectible pins. These pins include Mickey and Minnie doing various activities, as well as Cinderella Castle.
Better Together Mickey & Minnie Plush – $24.99
This Mickey and Minnie plush set features the two characters wearing winter-themed apparel, including a Santa hat and scarves.
Corkcicle Mug – $34.99
A mug is also available with the key art. Cinderella Castle is at the center of the mug with the Holiday Ever After logo on the bottom.
Corkcicle Cold Cup – $39.99
The same design is also used for a Corkcicle cold cup, which comes with a red straw.
Wrapping Paper – $6.29
Guests can wrap their presents with Holiday Ever After wrapping paper, which comes with the key art design.
Gift Bag – $4.99
The gift bag depicts a gingerbread-style house decorated with candy cane pillars and snow. Mickey and Minnie peek from the windows, and a Holiday Ever After gift tag is printed near the top. The sides of the bag feature the collection’s character and attraction pattern.
Note Cards – $19.99
This box comes with 8 assorted notes inside with four different designs: a Mickey wreath with “Oh So Merry” written in gold lettering, Mickey and Minnie in front of a Christmas tree with “Christmas Greetings” on the bottom, Mickey and Minnie looking at a wishing well with “Wishes for You” at the top, and Cinderella Castle in red and green print with gold fireworks.
Tree Card – $19.99
An elaborate dimensional card depicting Mickey and Minnie decorating a Christmas tree is also available at the pop-up shop. A toy train circles the base of the tree, while additional character and holiday details rise above it. The interactive card includes music and motion.
Mickey & Minnie Card – $12.99
Another elaborate dimensional card seen in the shop includes Mickey, Minnie, Donald, Daisy, Goofy, and Pluto singing Christmas carols. “It’s Christmas!” is printed in black at the front of the card with trees and gold snowflakes in the background.
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