The new Vuori location is now open at Disney Springs in Walt Disney World. Disney announced the store in June and teased the opening yesterday.
Vuori in Disney Springs
Vuori takes over the former Shore storefront in Town Center. Slats of the awnings were painted a light wood color, but the exterior is otherwise similar to before. A Vuori sign is on the center awning.
Inside, Shore’s dark wood flooring and accents have been removed. The new floor is gray tile. Wooden slats are gone from the ceiling.
The new display shelves and racks are light wood, black, and white. They’re boxier and lighter in color than some of the curved displays of Shore.
Potted plants serve as accents on the shelves. Mannequins sit and stand throughout the space. Gray-blue rugs are under some displays.
The left side is men’s apparel and accessories while the right side is women’s.
Some Mickey-shaped beanies act as decorations. They aren’t for sale.
There are beanies to buy, however, plus other accessories like socks and bags. Clothing includes pants, tops, and outerwear.
There are some ottomans for guests to sit or set down personal belongings while examining the wares.
Checkout and dressing rooms are at the back of the store. The checkout counter, on the right, has built-in shelves to either side and a light-up Vuori sign behind it. There are four computer tablet registers.
The store is decorated with photos of models doing different sporty things.
The dressing rooms are tucked into a large alcove. On the back wall is text reading, “We draw inspiration from an active coastal California lifestyle – An integration of fitness, surf, sport, art & life. Vuori is a new perspective on performance apparel.” The company was founded in California by Joe Kudla in 2015.
Each dressing room has an illuminated mirror, ottoman, and small rug.
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