A LOT is going on with the Walt Disney Company right now.

The company, which is celebrating its 100th Anniversary, is dealing with lower box office receipts with its most recent films, The Marvels and Wish. The company is also in the process of buying out the rest of Hulu, which will soon be merged with Disney+ into one app. However, Disney just recently pulled advertising from a popular social media website, and now we know why.

Here’s a little background. Elon Musk, the owner of X (formerly known as Twitter), endorsed a post with comments that were deemed anti-Semitic. As a result, Disney, along with Comcast/NBC Universal, Paramount Global, Warner Bros. Discovery, Apple, Lionsgate, and other companies pulled advertising from the site.

According to Deadline, Disney CEO Bob Iger commented that he did not know if or when Disney might resume advertising on the site. He said, “I have a lot of respect for Elon and what he’s accomplished. Not just you know, one business, but a few businesses. And we know Elon is larger than life in many respects, and that his name is very much tied to the companies he either founded or he owns, whether it’s Tesla or SpaceX, or now X. And by him taking the position that he took in quite a public manner, we just felt that the association with that position and Elon Musk and X was not necessarily a positive one for us. And we decided we would pull our advertising.”

Iger added that Disney-owned properties like ABC News and ESPN are still allowed to use X to communicate, but ONLY that. He also hasn’t decided how long Disney will keep advertising off the site. “I haven’t really addressed it since the decision was made,” he said.

So if you were wondering why you no longer see advertising from Disney and the companies it owns on X, now you know. We’ll keep an eye out for more details and let you know if things change.

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What do you think of Iger’s reasoning to pull advertising from X? Let us know in the comments.

The post Disney CEO Explains Why the Media Giant Pulled Its Advertising From X first appeared on the disney food blog.