In 1987, Disney Legend Marty Sklar established the foundation for creating guest experiences with “Mickey’s 10 Commandments.” However, during a presentation on Sept 18, 2024, Disney Experiences Chairman Josh D’Amaro presented Six Principles of Disney storytelling, which raises the question: how do these two lists compare, and what aspects of Disney storytelling may have evolved […]

The post Disney’s 6 Principles of Storytelling: Are They Living Up To Them? appeared first on MiceChat.