2024 Holiday Tribute Store Facade Installed, Earl the Squirrel Book Launch Coming to Universal Studios Florida

The 2024 Holiday Tribute Store facade has gone up at Universal Studios Florida, revealing a book store theme for this year, and announcing a book launch for Earl the Squirrel.

2024 Holiday Tribute Store Facade

Holiday-themed storefront with a book-like entrance, featuring winter illustrations and decorations. Text reads "Tribute Store" on the facade.

The 2024 Holiday Tribute Store facade is comprised of several larger-than-life books, creating a portal-like entrance into a holiday story.

Tribute Store entrance resembling an open storybook with a holiday-themed illustration and decorations.

A large “Tribute Store” sign with presents hangs high behind the open book above the entryway. Art of a holiday scene is presented on the two open pages that create the entrance to the shop.

Text on a mural reads: "Once upon a time, along the bustling holiday streets of New York, was a fascinating bookshop. Normally, it was an ordinary store. But during the holiday season, it became so much more...

The page on the left reads,

Once upon a time, along the bustling holiday streets of New York, was a fascinating bookshop.

Normally, it was an ordinary store. But during the holiday season, it became so much more…

Entrance decorated with Christmas-themed wall art featuring Santa Claus, a red bow, and greenery.
Holiday-themed decorations with snowflakes, a snowman, Christmas tree, candy canes, and greenery adorn a building corner.

Though the entrance to the future shop is currently blocked by Universal Orlando Resort-clad metal barriers, thee are festive decorations on either side of the doorway.

On the left, a festive garland is painted along the yellow-striped wall. Flats of Santa Claus’ head and a glowing red candle are affixed to the wall. On the right, flats of a snowman, a Christmas tree, and a pair of candy canes hang on the wall.

Join us at Universal Studios Florida for the "Earl the Squirrel" storybook launch and signing event on Saturday, November 23rd at the Holiday Tribute Store. Event times are 12-2 PM and 3-5 PM.

Outside the shop, an A-frame sign on display announces a book launch and signing for “The Tale of Ear the Squirrel,” happening on Saturday, November 23 at the 2024 Holiday Tribute Store. The book will be available for purchase and signing from 12-2 p.m. and 3-5 p.m. on those dates. The sign also includes a look at what will be the cover.

Facade of a pink building decorated with a Christmas tree and wreaths. Two people stand at the entrance under a vintage-style awning.

Next door at the Macy’s facade, more makeshift decor related to Earl has gone up, hinting at this year’s Tribute Store.

Two pairs of shoes and a box with a folded cloth sit inside a woven chair. A bag labeled "EARL" leans against the box.

This hand-drawn-looking flyer can be found tucked into a wooden box in one of the window displays.

A vintage holiday-themed comic with bold text, "Happy Holidays from EARL." The artwork features a wintery design and a cartoon character promoting "The Tale of Earl.

It reads,

Happy holidays from Earl

Pick up your copy of The Tale of Earl the Squirrel!

Available @ the Holiday Tribute [Store]

A poster on a glass door advertises "Earl's Holiday Origin Story" selling soon at local tribute store booksellers this holiday season.

Another flyer has been taped to the inside of a display window, and advertises the “Tribute Store Booksellers,” where guests will be able to buy “Earl’s holiday origin story.” It also indicates that there will be limited copies available while supplies last.

While an opening date has not been announced for the 2024 Holiday Tribute Store, Universal Orlando Annual Passholders will be able to preview the new offering on November 21, 2024 from 11 a.m. to park close.

For more holidays at Universal, check out details on this year’s offerings, as well as our report on festive decor throughout the resort.

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