“Long after the details fade, those feelings are still with you,” said Tasia Filippatos, President of Disney Consumer Products, opening her featured session at SXSW in Austin, Texas. “Disney is personal.” That idea — that Disney stories don’t just entertain but become part of people’s lives — framed everything that…
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Disney Consumer Products on Fandom, Gaming, and the Future of Cultural Relevance at SXSW
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