The Halloween season is nearly upon us, and Storyland Boutique in Downtown Disney at Disneyland Resort has been redecorated for the season.
Disney Villains Theming at Storyland Boutique
Disney Storyland Boutique took over the former Wonderground Gallery and temporary Disney Dress Shop storefront. The store sells apparel, plush, bags, and create-your-own plush headbands. The store officially opened in Downtown Disney in January 2025.
The sign outside the shop recently changed to include Disney Villains details, and now, Disney Villains have taken over the inside of the shop as well. The layout of the store has changed and now predominantly sells Halloween and villainous merchandise. The support columns are covered in purple stripes and neon versions of the heads of several Disney Villains.
Located above several apparel displays, the large “Storyland” sign along the back wall has also changed to reflect the new theming.
The letters are now decorated to look like the following characters:
- S: Captain Hook
- T: Evil Queen
- O: Pink neon letter
- R: Hades
- Y: Maleficent
- L: Blue neon letter
- A: Queen of Hearts
- N: Ursula
- D: Dr. Facilier
What do you think of the changes to Storyland Boutique? Let us know on social media.
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