Disney will raise the subscription prices of Disney+ and Hulu as much as 13% this week, Bloomberg reports.

Disney+ and Hulu Pricing

Disney+ Premium, the tier without ads, will increase by $2.50 from $18.99 to $21.49 per month, a 13% increase. Hulu Premium will also increase 13% to $21.49.

The ad-free Disney+, Hulu Bundle Premium will increase by $2 to $21.99 — only 50 cents more than either Disney+ or Hulu on its own.

Pricing for other bundles and plans with ads will likely raise similar amounts.

This brings Disney+ subscriptions closer to Netflix’s $26.99 ad-free 4K tier.

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Source: Bloomberg

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