A recent update to the Disney+ subscriber agreement in Europe is causing confusion regarding ads on the streaming service.
Disney+ Ads
Disney+ changed their European subscriber agreement in June and recently informed customers of the update. The agreement now states ad-free tiers may include limited promotional content, leading some to believe mid-roll commercials would be inserted into their “ad-free” content.
This concession was actually already part of the U.S. agreement but is just hitting the news now. Here’s what the U.S. subscriber agreement says:
k. Service Tiers With or Without Ads. We offer different Disney+ and Hulu Service Tiers, some with advertisements and some predominantly without. Service Tiers described as “no ads” or “ad-free” are generally free of commercial interruptions, with certain exceptions that may change from time to time, including where: (i) streaming rights or other limitations require certain Content to play with ads; or (ii) ads are served in certain live or linear Content or special events (and replays thereof). Additionally, “no ads” or “ad-free” Service Tiers may contain limited promotional content, such as brief clips about the Bundles (including messages promoting an upgrade thereto) and other content available on any services associated with the Bundles, and branded content, product integrations, or sponsorship messaging.
However, the streaming experience isn’t expected to change for anyone.
The policy covers ads in live content and ads that may be required by streaming agreements Disney has with other companies. The “limited promotional content” for ad-free tiers refers to clips, trailers, and branded content that users may see on their Disney+ feed before or after watching something.
The agreement does open up the possibility that Disney+ could include more ads in the future, but for now, content will remain uninterrupted for ad-free users.
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