Next month, Disney Vacation Club will launch the new brand campaign “Always a Magical Tomorrow.”

New Disney Vacation Club Brand Campaign

The campaign asks what if tomorrow wasn’t just a day after today, but a promise of positive experiences and exciting moments to come. Disney Vacation Club members are passionate about Disney, and the tagline is meant to celebrate that and the moments that members look forward to the most.

The campaign’s new ad spot brings that promise to life, inspired by real Disney vacation moments. Fans are invited to be present in the memories they are making now and imagine all of the memories still to be made. The campaign reflects the belief: with Disney Vacation Club, there is always something magical to look forward to.

“This campaign represents an evolution of how we tell the Disney Vacation Club story,” said Joe Rand, SVP of Disney Signature Experiences Commercial Strategy. “‘Always a Magical Tomorrow’ speaks to the unique value of DVC membership. It reflects both the memories Members have already created and the excitement of what’s still ahead. The new tagline gives us a clear and compelling way to communicate the emotional connection guests have with Disney Vacation Club and the experiences that keep them coming back.”

The campaign is set to launch on November 1.

Watch the new ad below:

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