The signage for the Disney Storyland Boutique, in the Downtown Disney District, has changed for the holiday season.

Disney Storyland Boutique Holiday Signage

The signage above the entrance to the Disney Storyland Boutique changes according to the season. At the end of July, the signage was changed to feature Disney villains for the approaching Halloween season.

Now the signage has been updated for the holiday season that is approaching.

During our last visit, we noticed that the ‘S’ of Storyland was changed from Maleficent to have a red and green background with a retro-style Christmas ornament.

We also noticed that the ‘D’ of Storyland has been changed from the Queen of Hearts to have a red and white peppermint-swirl background.

Disney Storyland Boutique took over the former Wonderground Gallery and temporary Disney Dress Shop storefront. It sells apparel, plush, bags, and create-your-own plush headbands. The store officially opened in Downtown Disney in January 2025.

Do you like these seasonal changes to the Disney Storyland Boutique signage? Let us know on social media.

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