Visiting Walt Disney World is full of magic, and technology. At Magic Kingdom, Disney is testing a facial recognition program. You can imagine this news has stirred quite the reaction, especially online. Being the technology-loving folks that we are (hello have you seen our Lines app?), Chrissy on our team gave it a whirl today.
Here’s what Disney’s facial recognition test entails:
- Only one entry point at Magic Kingdom is testing right now
- No hats or sunglasses on, but you need to keep mask on
- Stand on the sticker and look up. The screen scans your face and you get the check mark that you’re done
- The scanning took about two seconds
- The test is currently slated to run for 30 days
- This test is 100% optional, participation is not necessary
In front of the test entry point is a sign explaining the test. There is also a website, disneyworld.com/parkentrytest. Here it explains the steps of the facial recognition process and some details about the test. Right now all material states that the facial recognition is attached to your ticket media. I have to wonder if in the future facial recognition would be used for other experiences inside the park, such in-ride personalization.
What do you think of this facial recognition test? Would you give it a try?
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