Disneyland Paris has partnered with the Bel Group, manufacturers of processed cheeses such as Babybel, The Laughing Cow, and Kiri, for a new “strategic alliance”. Per a Disneyland Paris press release: Through this long-term alliance, Disneyland Paris will leverage the strength of Bel’s products and branding to provide guests with new and original dining options as well as enhanced themed snacking experiences. The partnership will be reflected in new on-site brand activations, where the unique identity of Bel brands such as Mini Babybel and The Laughing Cow will […]
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