As Disney+ subscriber growth slows, Disney is looking at ways to expand its audience. Promotions like Disney+ Day may provide a short-term bump in viewership. A possible long-term solution is causing friction inside Disney management.

According to media blogger Dylan Byers, leadership is discussing whether to add content for mature audiences to Disney+. This would bring content in line with other streaming services like Netflix, Hulu, HBO Max, and Amazon Prime Video.

Byers spoke with current and former Disney executives regarding possible programming changes. According to his sources, former Disney CEO Bob Iger “insisted on sticking to the narrow definition” of family-friendly programming.

Byers also writes that current CEO Bob Chapek worries some insiders. Those insiders feel that Chapek’s data-driven management will not result in a creative vision for the streaming service’s future. The sources state that Chapek “intends to expand [Disney+ programming].”

Should Disney+ add more content for mature audiences? Or, should it stick to the family-friendly fare for which Disney is known? Add your thoughts in the comments.

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