The latest fan-favorite film, Disney’s “Encanto,” became a worldwide phenomenon just days after it was released on Disney+, and now Disney CEO Bob Chapek is citing the newest film from Disney Animation as proof that “theatrical isn’t the only way.”

You may have heard the popular song “We Don’t Talk About Bruno” song from the film that went number one on the Billboard Hot 100 chart.

With the current COVID-19 pandemic, families are more reluctant to see new films in movie theaters, Disney believes in the power of streaming services. The popularity of streaming services, including Disney+, was evident with the release of “Encanto.” It was the fastest title to reach 200 million viewing hours.

“Encanto” suffered a poor box office, but within days of its release on Disney+, it began trending worldwide and merchandise sales increased. Chapek also repeatedly referred to “Encanto” as a franchise, though whether he is referencing more content or just including the merchandising remains to be seen.

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The post Disney CEO Bob Chapek Cites ‘Encanto’ as Proof that Streaming is the Future, Fastest Title to Meet 200 Million Hours on Disney+ appeared first on WDW News Today.