Oriental Land Company (OLC) has released two plans outlining their medium-term and long-term goals through 2030 for Tokyo Disney Resort.

The plans focus on guest experience value, including more exclusive experiences, and sustainability.

Here are the points of the medium-term plan, which is being put into place from now to 2024:

• Enhance guests’ experience value: OLC aims to offer a comfortable park environment by bringing down the daily attendance limit to below the level before the pandemic started. The group will also take flexible actions to meet diversifying guest needs and roll out decisive new measures to help guests find new experience value, thereby enhancing the value they gain from experience.
• Restore financial performance: While taking steps to attract guests back to the parks, OLC will aim to restore its financial performance in phases. By expanding capacity through the opening of Tokyo DisneySea Fantasy Springs and attracting guests at a higher level, OLC will aim to achieve in a consolidated operating profit of at least ¥100.0 billion in financial year 2024, a record high consolidated operating cash flow, and a return on equity of at least eight percent.
• Enhance quality of park experience: By bringing down the daily attendance limit from the pre-pandemic level, OLC aims to provide an environment that offers consistent comfort. The parks’ appeal will be further enhanced with the addition of new content during the Medium-term plan period, including Fantasy Springs and the remodeling of existing facilities. Furthermore, OLC will offer new optional experiences in an effort to meet guests’ high expectations and needs. The execution of such measures aims at ensuring high-quality park experiences, which will hopefully lead to increased earnings.

OLC is hoping to increase the annual attendance while lowering the average daily attendance, though it’s not specified how they would do this. OLC, like Walt Disney World and Disneyland, has been able to better control resources with theme park reservations, which launched amid the COVID-19 pandemic.

OLC is also looking to get higher profits from fewer guests. Here is an excerpt from the long-term plan:

• Existing businesses:  The OLC Group will seek higher added value for Tokyo Disney Resort as a whole by addressing diversifying guest needs and fluctuations in demand.

• New businesses: The OLC Group will engage in businesses that help resolve issues faced in existing businesses and increase their value, possibly obtaining new earning opportunities.

Further points emphasize Cast Member happiness, guest happiness, inclusion, and sustainability:

• Employee happiness – In an effort to remain the chosen employer of employees, implement measures to help them feel a sense of joy and accomplishment (job satisfaction) and establish a comfortable and supportive workplace environment and internal systems.
• Happiness of children – To achieve a thriving society by nurturing the dreams and minds of children, who are our future, implement measures that resonate with children, engender their trust, and resolve social issues pertaining to children, through the Tokyo Disney Resort business.
• Diversity & inclusion: To address changes in society and customer needs and conduct business activities in which diverse customer values are respected, implement structured measures to ensure human rights are respected, review existing products and services, and build systems to give due consideration to diversity, among others.
• Supply chain management: Develop a policy to achieve sustainable procurement in collaboration with suppliers.
• Measures to address climate change & natural disasters: Produce and procure renewable energy, take energy-saving actions, install environmentally friendly design, etc. to reduce the risk of climate change and adapt to climate change with enhanced resilience in efforts to increase the sustainability of business.
• Recycling oriented society: Implement measures to save resources and reduce waste pertaining to products and services, and promote the sustainable use of resources in order to contribute to the development of a recycling-oriented society.
• Stakeholder engagement: To evolve business activities and contribute to achieving a sustainable society, implement measures to attribute importance to appropriate and open information disclosure to stakeholders and dialogues with them.
• Fairness in corporate management: Ensure all laws and regulations and the Corporate Governance Code are complied with, and establish management systems that allow flexible responses to changes and facilitate growth.

What do you think about the future of Tokyo Disney Resort? Let us know in the comments.

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